Netflix Now Has 167Mn Subscribers Globally, Mostly Outside the US

Netflix starts testing long-term subscription plans

At its latest earnings call on Tuesday, Netflix reported a internet subscriber add-on of eight.8 million, nigh of which came from outside the United States. According to the company, it ended Q4, 2019, with 167 million paid subscribers globally, more than 100 one thousand thousand of which are in international markets. It as well reported higher-than-projected revenues, which stood at $4.v billion for the quarter, bringing its total 2019 revenues to more than $twenty billion.

A lot of this growth can be attributed to the service's wide-ranging portfolio of content, including regional content, that'southward readily available to its subscribers. The service offers its content across multiple platforms with a rich feature set that includes offline viewing as well, at least, until you lot attain the Netflix download limit. The service's merits also include the fact that unlike some players, such every bit Prime Video, Netflix does non show ads in its interface.

The fastest growing markets for Netflix in the last quarter were in the EMEA (Europe, Middle East and Africa), LATAM (Latin America) and APAC (Asia Pacific) regions, which totaled for a lion'southward share of the company's 8.8 million net subscriber adds. The UCAN (U.s. and Canada) region, meanwhile, accounted for just 550,000 cyberspace adds, largely because of the recent price hikes in the US and potent competition from new launches like the Disney+ and Apple Television receiver+, said the company.

In fact, recent reports suggested that the streaming behemothic really lost more than ane million subscribers to Disney+ in just over than a month since the latter'southward launch. Alongside the blockbuster launch of Disney+, which is said to have garnered more than than 10 million users inside 24 hours of its general availability, Netflix is also understood to accept been hit difficult by the launch of Apple TV+ concluding yr.

Information technology is expected to face further contest on its habitation turf with the launch of a couple of more streaming services this year, including WarnerMedia'due south HBOMax and NBCUniversal's Peacock. All of that is in improver to services like Amazon Prime Videos and Hulu that have been the company's biggest competitors over the past several years.

Netflix, meanwhile, is seemingly putting up a brave front in the face of the continuing onslaught from new streaming platforms, saying that it believes that there's enough room for multiple new services as the streaming market continues to abound and conventional TV continues to decline in the coming days.